Our Story

THE SHOOTING PARTY – for all your Shooting Sports goods.

We are a West Midlands based airgun and shooting sports product designers, developers, importers and retailers and one of the top destinations to acquire cheap air rifles, air pistols and air rifle accessories Why not take a look at our range of spring-piston, CO2, single-stroke pneumatic and pre-charged pneumatic guns and accessories. Along with our vast range of hunting and target shooting equipment, we have an unbeatable collection of products for any keen shooter or adventurer.

Located only 20 miles from Birmingham, we have some of the finest air rifles, air pistols and shooting and hunting accessories in the Staffordshire, Birmingham and West Midlands areas. Please note that some products are only available in store, so please don’t hesitate to ask if you are unsure.

We are an exclusive UK importer of the following very high quality – and highly competitively priced – shooting sports brands:

  • PAO – Professional Airgun Optics
  • AirForceOne-Airguns and accessories
  • Anson & Deeley-Leather shooting accessories-cartridge bags, belts and shooting sticks
  • TUNDRA-TEX-Ghillie Suits and outerwear
  • Jim Bowie -1827-knives and multi tools

Shooting Sports brands and products

PAO – Professional Airgun Optics offer out-of-the-box functionality coupled with a Lifetime Warranty on a complete range of air pistol and air rifle accessories including Rifle Scopes, Pistol Scopes, Hunting Scopes, SWAT Scopes, Inexpensive Scopes, Spotting Scopes, Laser Sights, Red Dot Sights, Range Finders, LumenMAX Lamping Systems, Hunting Lamps, Hunting Torches, Match-Grade Rifle Mounts, Pistol Mounts, Laser Mounts, Lamp Mounts, Torch Mounts. Rapid Release Mounts, High Mounts, Medium High Mounts, 11mm Mounts, 22mm Mounts, Weaver Mounts, Picatinny Mounts, 25mm Bodied Mounts and 30mm Bodied Mounts.

AirForceOne design, develop and manufacture Airguns, Desert Falcon Air Pistols, Dual-Calibre Air Pistols, Hercules Air Rifles, Pro-tilt Bipods, Gun Slips, C02 BB Rifles, C02 Pistols and Airgun Accessories.

Anson & Deeley produce hand-stitched Leather Cartridge Bags, Cartridge Belts, Rifle Slips, Shotgun Slips, Rifle Bags, Shotgun Bags, Shooting Stick Seats, Rotating Pigeon Seats, Pigeon Hides and Camouflage Hides.

TUNDRA-TEX design, develop and produce Camouflage Outerwear, Camouflage Suits and Ghillie Suits.

Jim Bowie -1827 Hunting Knives, Skinning Knives, Deer Hunting Knives, Pocket Knives and Folding Knives.

We also sell Pellets, Ammunition, Targets, HSF Clothing, Cleaning Kits, Ear Protection and have a Rifle & Pistol Test Shooting Range available at our West Midlands based shop.

We have carefully researched the airgun market around the world, allowing us to develop cheap air rifles, air pistols and air rifle accessories with high quality, great performance which provide the best overall value to our customers. We have relationships with leading shooting sport and hunting equipment manufacturers to always have the edge when it comes to providing the best available products on the market.


Who are The Shooting Party?

“Let’s get this (Shooting) Party started!”


I’m Mike Hurney, the founder of The Shooting Party. I have been a keen shooter for over 30 years and have been actively involved in the gun trade for over a decade, firstly as a Director and Shareholder in Airgun Sport, the owner of the AGS and Logun brands, and since 2006 as Chairman, CEO and a major shareholder of Webley the iconic British shooting company established 220 years ago, and owner of the Webley brand of Air Guns and the Webley & Scott brand of shotguns.

During this time I have travelled all over the world researching firearms, sporting optics and knife production; building key relationships with manufacturing partners, ensuring that the specification of our products reflect the needs and aspirations of our customers, and that our price points offer tremendous value for money.

Quality is implicit in everything The Shooting Party does. I formed The Shooting Party to offer premium quality shooting sports products at value-for-money prices in an easily accessible way, via our web site (Fire arms legislation is such that Air weapons and shotguns can only be sold “face-to-face” so we offer a delivery service within a fifty mile radius of our West Midlands based retail showroom).


Our key, exclusive, brands are:-

AirForceOne Air Rifles, Air pistols and accessories

For some time now our shooting sports customers have been requesting a UK full-power spring powered air rifle that would meet their budgets for an occasional pest or vermin control problem; those that wanted an inexpensive gun for occasional hunting and those that simply wished to “plink”™ in their gardens.

With the introduction of the AirForce concept of Full Power – Low Price and with an impressive array of features, including fibre optic open sights, precision dovetails for the fitting of telescopic sights, a sculptured, ventilated muzzle break, manual safety catch, anti-bear-trap feature and a ventilated recoil pad; we have met that need.


PAO-Professional Airgun Optics Scopes, Red/Green dot and laser sights, Range Finders, Night Vision and LED LuminMAX Hunting Lamps

Many optics on the market are deemed to be all-purpose – suitable for rim-fire and centre fire rifle use – as well as airguns. With PAO we wanted scopes that were dedicated to professional airgun use – so we got professional airgunners to design them. Although there are a plethora of potential vendors in many ways the manner in which scopes are sold is still very 20th century, with you, the consumer, having to decide on a scope suitable for your purpose and then begin to find a set of scope mounts that are both fit-for-purpose and that also fit the scope rails featured on your particular pistol or rifle.

This was the starting point for our new TOPAZPre-Mount range. Each scope in the series comes with a UK designed 25mm, medium or high, 2-piece double clamp mount, or a 22mm modified Weaver-style mount, pre-fitted to the scope.

Who, in this day and age, buys an electrical appliance without a plug pre-fitted? Who buys a new mobile phone and then has to start wondering which battery to buy? The TOPAZ Pre-Mount combo of scope-and-mounts is also priced at less than most scope/mount packages purchased separately. Simple.


Jim Bowie – 1827 – The Cutting EdgeTM Knives and Multi Tools

shooting sports

James “Jim” Bowie was a legendary frontiersman who, alongside Davy Crockett, died fighting the Mexican Army at the Battle of the Alamo in Texas in 1836. His name is forever inexorably linked with a k

nife he allegedly designed and with which he won the famous “Sandbar fight” in 1827, when despite being hit over the head with a pistol, shot twice and impaled on his opponent’s sword stick he prevailed, disembowelling his assailant with one thrust of his Bowie knife!

Bowie is a name synonymous with knives for the great outdoors “Think Knives – Think Jim Bowie Knives” that today offer great choice at value-for-money prices and truly give you “The Cutting Edge”.

Anson & Deeley – High quality hand-stitched leather cartridge belts, shooting sticks & “BAK-SAVA” shooting stick seats/cartridge retrievers.

Over the coming months more new and exclusive items will be added to our site and if there is something specific that you would like to see added to our range, e-mail me, Mike Hurney, at mike@shootingparty.uk or just give me a call on 01543 480 361

–  I really want you to join our party!